20% Email Revenue Growth in 6 Months | Montreal Lighting & Hardware

01 — The Challenge

Montreal Lighting & Hardware needed its email channel to scale alongside its fast-growing subscriber base. I owned campaign strategy, segmentation, and send cadence to grow the program responsibly.

02 — The Approach

Rather than sending campaigns ad hoc, I organized the content calendar around 3 content pillars so every send had a clear, distinct purpose and the list wasn't fatigued by constant promo messaging.

03 — The Results

Comparing March-August 2026 to the same months in 2025, email revenue grew 20%. Engagement quality didn't suffer as a result of list growth: open rate held flat, and click rate improved. May was a standout month with 104% revenue growth year-over-year.