PORTFOLIO

I create content that drives meaningful growth. Every project is met with a data-driven approach, ensuring alignment between the message and the audience. Explore samples of my work and the impact that it had.

20% Email Revenue Growth in 6 Months | Montreal Lighting & Hardware

Email Marketing Case Study

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Instagram Content| Montreal Lighting & Hardware

Since March 2026

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Campaign Email | RW&CO

Launch email for Fall 2025 campaign; Canadian Voice, Individual Style.

Content Email | Montreal Lighting & Hardware

A nod to the Devil Wears Prada 2 release, this email showcased floral-inspired products. Revenue generated: $24,000+

Blog | Canada Light Shop

SEO-driven blog for summer trends in lighting.

Campaign Landing Page | RW&CO

Landing page for Fall 2025 campaign. Introduction and product links for artist partners.

Campaign Email | RW&CO

Artist spotlight email, featuring a highly anticipated product for the season.

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Campaign Email | RW&CO

Artist spotlight email, featuring trending blazer fits.

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Pant Gallery | RW&CO

Wrote the content for this educational product page to improve the customer experience when shopping for pants.

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Blog | CUTRIC

Key Considerations for Smart Vehicle Shuttle Technology Planning & Deployment in Canada

Video Content Examples

Event Recap

Baking Tutorial

Trip Recap

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Showroom Tour

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Showroom Promo

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5+ years of agency & in-house experience.